the yard :
WHERE DOG
BUSINESSES LIVE.
Curated. Trusted. Pack-approved. The Yard is A Dawgs World's platform for the dog businesses worth knowing — local shops and online brands building the dog community together.
what is the yard :
NOT A MARKETPLACE.
A PLATFORM.
Facebook has a marketplace. So does Amazon. So does every junk-listing site on the internet.
The Yard is different. Every business in The Yard is hand-picked by A Dawgs World — verified, community-vouched, and built into the dog culture this brand has spent three years creating.
When the pack discovers a business through The Yard — whether it's a local groomer in Vegas or an online dog food brand based in Brooklyn — they're not finding a stranger. They're finding a brand backed by the platform built specifically for the dog community.
two tracks :
ONE PLATFORM.
BUILT FOR BOTH.
Local dog businesses and online dog brands need different things. The Yard delivers both, at the same Founding 100 prices, with benefits tailored to how you actually grow.
BRICK-AND-MORTAR. SERVICES. LOCAL DOG.
For groomers, trainers, vets, daycares, dog-friendly bars, photographers, mobile services, retail boutiques. Founding members get physical event activation through ADW's live experiences — starting with BARK-O-WEEN.
- Featured event booths + signage
- Direct in-person community access
- Local Vegas Pack visibility
- Real-world referral engine
E-COMMERCE. BRANDS. DIGITAL DOG.
For dog food, treats, apparel, supplements, accessories, training products, digital services, tech. Founding members get content collaboration, ambassador access, affiliate tracking, and national activation — without paying for influencer one-offs.
- Monthly content + newsletter feature
- ADW ambassador product placement
- Affiliate code tracking system
- National BARK-O-WEEN activation
why this exists :
DOG BRANDS ARE
BURNING MONEY.
Dog ownership is at an all-time high — 65M+ US households. And yet most dog businesses are stuck pouring money into the same broken playbook: Meta ads with $8 CPCs, Amazon race-to-the-bottom pricing, influencer one-offs with zero retention. None of it builds a community. The Yard does.
YOUR ADS
AREN'T WORKING
Meta CPCs hit $8-12. You compete with global brands for impressions. Most clicks aren't even dog owners. You're paying to be ignored.
INFLUENCER POSTS
DON'T RETAIN
One post, one spike, then nothing. You spent $1,500 for 48 hours of attention. The Yard is monthly visibility to the same community — for less.
NO ONE OWNS
THIS AUDIENCE
There is no "dog culture platform" anyone trusts. Until now. The Yard is where the community gathers — and the first place businesses can reach them on purpose.
how it works :
FOUR STEPS IN.
From application to launch — straightforward, founder-direct, no agency middleman.
APPLY
Book a 15-minute call with the ADW founder. We figure out if The Yard is right for your business and which track fits.
SIGN UP
Pick your tier and track. Lock in Founding 100 pricing forever. Pay your first month — 30-day money-back, no questions asked.
GET ACTIVATED
Immediate benefits start. Local: event activation + community access. Online: content collaboration + ambassador placement.
LAUNCH WITH US
October 2027: The Yard platform goes live. Founding listings at the top. Pricing locked forever. The whole pack discovers you first.
founding 100 · local track :
FOR LOCAL
DOG BUSINESSES.
Brick-and-mortar, services, in-person operators. Three tiers. Pricing locked permanently.
founding 100 · online track :
FOR ONLINE
DOG BRANDS.
E-commerce, digital services, online creators. Same Founding 100 prices. Different delivery — content, ambassadors, affiliate tracking, national reach.
category exclusivity :
ONE PACK PARTNER
PER CATEGORY.
Founding Pack Partners ($499/mo) can claim category exclusivity — only one Pack Partner per category in The Yard, forever. First-come, first-locked. Categories below are unclaimed until reserved.
ONLINE CATEGORIES
LOCAL CATEGORIES (VEGAS)
30-DAY MONEY-BACK.
CANCEL ANYTIME.
Try The Yard as a Founding member for 30 days. If it's not delivering value, full refund. No questions. After that, cancel anytime, no penalties. Your Founding pricing lock is the benefit of staying.
Because we're not asking you to bet on a maybe. We're asking you to bet on us — and we're betting on you back.
backed by :
BUILT ON 3 YEARS
OF REAL DOG CULTURE.
A Dawgs World isn't a pitch deck — it's a 501(c)(3) brand with three years of operating history, two successful events, a growing community, and real partnerships. The Yard is built on top of that foundation, not pitched on top of an idea.
Building dog culture
through real events + brand
Pack members & community
(growing weekly)
Nonprofit-backed
community ecosystem
from the founder :
I'M ASKING YOU
TO BUILD WITH ME.
I started A Dawgs World because dog culture deserves a real platform — not another pet store, not another event company, a world. After three years and two events, that world is real and growing.
The Yard is the next thing. It's where the dog businesses I trust become the businesses the entire pack trusts — local shops in Vegas and online brands across the country, side by side.
If you're one of the 100 Founding businesses, you're not just buying a listing. You're co-building the platform. Your feedback shapes what gets built. Your business gets featured first when we launch. Your pricing never changes — no matter what The Yard charges later.
Let's talk. — Heather Fulcher · Founder, A Dawgs World
honest answers :
WHAT YOU'RE PROBABLY WONDERING.
What if The Yard platform doesn't launch on time?
Then your 30-day money-back guarantee applies. We're committing publicly to October 2027 because we believe it's hittable — and we're putting our money where our commitment is.
What do I get RIGHT NOW for my $199/mo?
Local: Featured BARK-O-WEEN booth (waived vendor fee), event signage, monthly newsletter feature, quarterly social spotlight, direct founder access. Online: monthly newsletter feature, quarterly content collaboration, Pack ambassador product placement, affiliate code tracking, BARK-O-WEEN swag bag inclusion. Everything except the Yard listing kicks in immediately. The listing goes live October 2027.
Why $199/mo? Why not less?
Because The Yard is curated, not a free-for-all. The $199/mo Founding price funds the curation, the personal onboarding, and the monthly delivery of real value. Compare to one Meta ad click ($8-12) or one influencer post ($1,500+). For most dog businesses, The Yard pays for itself in 2-3 new customers per month.
What's the difference between Local and Online tracks?
Local benefits are physical — event booths, signage, in-person community access through BARK-O-WEEN and ADW events. Online benefits are digital — content collaboration, ambassador product placement, affiliate code tracking, newsletter features. Same prices. Different delivery. Pick the one that matches how your business actually grows.
What is category exclusivity?
Only one Founding Pack Partner per category in The Yard — forever. If you lock in as the Pack Partner Dog Food brand, no other dog food brand can ever take that Pack Partner spot, no matter what they pay. It's the killer feature of the $499/mo tier. Locked permanently when you join.
What if I want to leave?
Cancel anytime, no penalties. If you cancel within 30 days, full refund. After that, you stop paying and your spot opens for the next Founding business in line. Your Founding pricing lock is the benefit of staying.
How do I know the audience is real?
ADW is a 501(c)(3) registered in Nevada with a 3-year operating history. Two completed events. 500+ community members. Coming October 24, 2026: BARK-O-WEEN at Cornerstone Park, Henderson. You can verify everything before paying a dollar. And the audience grows weekly through events, content, and Pack acquisition.
STEP INTO
THE YARD.
Pricing locks forever. Spots lock fast. The Yard launches October 2027 — your Founding pricing is locked the moment you sign up. Local or online — pick your track.