partner with adw :
OWN YOUR CATEGORY
IN DOG CULTURE.
Limited brand partnerships now open across 12 categories. One brand per category, forever. Where dog culture lives — and where the brands that fund it become household names to the pack.
WE'RE NOT BUILDING ANOTHER ADOPTION EVENT. WE'RE BUILDING THE EDC OF DOG CULTURE.
what you're really buying :
NOT A LOGO ON A BANNER.
A CATEGORY YOU OWN.
EDC sponsors don't buy "a music festival." They buy a category moment inside a culture they want to be part of. Energy drinks own stamina. Hydration owns recovery. Beauty owns festival glam. Telecom owns connection.
A Dawgs World works the same way. When you partner with ADW, you don't get a logo on a postcard — you own a named experience inside the dog culture platform we've spent three years building.
The auto brand owns the Haunted Lot. The energy drink owns Fuel the Pack. The hydration brand owns the Recovery Station. One brand per category — forever.
the inventory :
12 OFFICIAL CATEGORIES.
ONE BRAND PER CATEGORY.
A Dawgs World has identified 12 partner categories that fit naturally into dog culture. Each category is exclusive — once it's claimed, no other brand in that category can ever take that slot. First in, locked in.
OFFICIAL AUTO PARTNER
Owns "The Haunted Lot" — branded trunk-or-treat automotive experience. Photo moments. Vehicle showcase. Rescue transport storytelling.
OFFICIAL ENERGY DRINK PARTNER
Owns "Fuel the Pack" station. Sampling. Energy zone branding. Activation across every ADW event.
OFFICIAL HYDRATION PARTNER
Owns the Recovery Zone. Dog + human hydration station. Branded water moments. Year-round health platform tie-in.
OFFICIAL PET RETAIL PARTNER
Owns the Treat Trail. Sampling rights across all ADW events. Marketplace inclusion. Swag bag distribution.
OFFICIAL VETERINARY PARTNER
Owns the Wellness Zone. Health consultations. Vaccine clinic activations. Trust-builder for the pack.
OFFICIAL HOME SERVICES PARTNER
Anchor of "Home Fur the Holidays." Pet-friendly home content. Real estate / home services tie-in.
OFFICIAL LEGAL PARTNER
Owns the Safety Stop. Dog bite awareness. Community protection content. Trusted resource for the pack.
OFFICIAL BANKING PARTNER
Community-led financial brand. Local families. Small business engagement. ADW marketplace integration.
OFFICIAL HOTEL/RESORT PARTNER
Vegas lifestyle integration. Pet-friendly tourism. VIP accommodations for ADW Pack members and brand partners.
OFFICIAL WIRELESS/TECH PARTNER
Owns the Content Lounge + charging zone. Tech integration with ADW platform. Year-round community app tie-in.
OFFICIAL FOOD & BEVERAGE PARTNER
Owns the Pup Bar and Human Bar. Treat Trail integration. Brand sampling rights at every ADW event.
OFFICIAL RESCUE IMPACT PARTNER
Anchor brand for ADW's nonprofit impact work. Rescue transport. Adoption events. Real cause-marketing alignment.
partnership tiers :
FOUR WAYS
TO OWN A CATEGORY.
Pick the tier that matches how much of the platform you want to own. Single-event partnerships start at $2,500. Annual partnerships unlock year-round culture access — and lock pricing forever.
WANT THE WHOLE YEAR?
OWN ALL 5 EVENTS + YEAR-ROUND ADW.
Annual partnerships lock in category exclusivity across all five ADW events for the year — plus year-round logo placement, social spotlights, newsletter inclusion, and ADW platform visibility. ~20% savings vs. per-event pricing.
what you get :
SPONSORS GET ADW
BEFORE, DURING, AFTER.
A sponsorship with ADW isn't a one-weekend logo placement. It's a campaign across four phases — before the event, during the event, after the event, and across the year. This is how brands actually build culture relevance, not just visibility.
BEFORE THE EVENT
- Sponsor announcement posts
- Email feature in ADW newsletter
- Countdown content
- "Presented by" campaign reach
- Vendor + partner spotlights
DURING THE EVENT
- Zone naming + signage
- Sampling / activation rights
- VIP lounge access
- Stage mentions
- Photo moments + content capture
- QR lead capture
AFTER THE EVENT
- Recap video inclusion
- Impact report delivery
- Sponsor thank-you posts
- Photo gallery access
- Email recap feature
- Press release mention
- Renewal offer
YEAR-ROUND
- Logo on ADW website
- Newsletter cycle inclusion
- Marketplace visibility
- Member community access
- Quarterly social spotlights
- Annual strategy session
the audience :
WHO YOUR BRAND
ACTUALLY REACHES.
A Dawgs World isn't a "pet event" audience. It's a high-spend, community-engaged audience that's already buying — homes, cars, food, drinks, services, products, travel, pet care. Brands that activate inside ADW reach the dog people who buy.
DOG OWNERS
HOMEOWNERS
FAMILIES
MILLENNIALS + GEN Z
SMALL BUSINESS OWNERS
RESCUE SUPPORTERS
HIGH-SPEND CONSUMERS
VEGAS RESIDENTS + GROWING
EARLY ENOUGH TO MATTER.
FAR ENOUGH ALONG TO TRUST.
A Dawgs World is at the point in its growth where founding sponsors get in before the category becomes expensive — but with enough traction to prove the audience is real. This window doesn't last.
Building dog culture in Vegas through events + brand
Y1 organic attendance (Paws on the Run 2024)
BARK-O-WEEN 2026 projected attendance
Nonprofit-backed culture platform
from the founder :
I'M ASKING ONE BRAND
PER CATEGORY.
I'm not pitching event sponsorship. I'm offering 12 brands the chance to own a category inside the dog culture platform we've spent three years building.
The Auto Partner who claims the Haunted Lot owns it forever. The Energy Drink that powers Fuel the Pack owns it across every event, every campaign, every year. Once a category is locked, it's locked — no matter what we charge later, no matter who wants to buy in.
I'm not asking you to fund a Halloween event. I'm asking you to build the EDC of dog culture with me — and to do it before the category becomes too expensive to claim.
Let's talk. — Heather Fulcher · Founder, A Dawgs World
honest answers :
WHAT BRANDS ASK BEFORE SIGNING.
What does "category exclusivity" actually mean?
It means once your brand locks in a category — say Official Auto Partner — no other auto brand can ever take that slot at A Dawgs World, regardless of what they pay. Locked permanently. That's what makes the Founding partnership window valuable.
What if our category isn't on the 12-category list?
If your brand fits dog culture and we don't have a category for you yet, we'll build one. Email or book a call. We've left room for category expansion based on actual partner interest.
What's the difference between single event and annual partnership?
Single event = sponsorship at one ADW event (BARK-O-WEEN, Home Fur the Holidays, etc.). Annual = all 5 events for the year + year-round ADW visibility (newsletter, marketplace, website, social) + locked pricing forever. Annual saves ~20% vs. per-event and unlocks year-round culture access.
Can my brand do multi-event but not full annual?
Yes. We offer 3-event and 4-event bundles at intermediate pricing. We'll structure the right package on the call based on your goals and which events fit your brand.
How does the BARK-O-WEEN 2,500+ attendance number compare to past events?
Honest answer: Paws on the Run 2024 drew 500+ organic with no paid media. BARK-O-WEEN 2026 is targeting 2,500-3,000 with full marketing investment + sponsor activation. We'll discuss honest projections on the call — we don't inflate numbers in our deck.
Is the sponsorship invoiced or paid via card?
Both. Most sponsors prefer invoice (net-30 or net-15 terms) so it lines up with their AP cycles. We can also accept payment via Stripe at signature. We'll figure out what works for your finance team on the call.
What if the event gets cancelled?
For single-event sponsorships, full refund if ADW cancels. For annual partnerships, your spend rolls forward as credit to the next year of ADW events. Your category exclusivity stays locked regardless.
trust signal :
BRANDS THAT HAVE
BACKED THE PACK.
Past sponsors and partners across three years of ADW events. The real proof we don't have to manufacture.
NISSAN
CANE'S
DOOR STORE
WILD WINGS
PRODUCT & DONATION PARTNERS
CLAIM YOUR
CATEGORY.
The Founding partnership window is open. Twelve categories. One brand each. Once a category is locked, it's gone. Book a 30-minute call to see if it's the right fit.